Attendees usually only keep hold of relevant and interesting pieces after a show. Because of this, you’ll have to carefully consider what you give away, to whom. Here are some ideas.
The best stand at the exhibition will stop visitors in their tracks and compel them to come up and have a conversation with you, give you their details or collect your literature.
Just like any other marketing method, exhibiting at a trade show or conference can be a cost-effective way to get new business, or it can be a complete waste of money.